Swing King Blog
Sports Industry Veteran Hits the Greens
Mike Jakob brings his expertise and leadership to Swing King
As the Major League Baseball post-season continues toward its championship climax, it’s difficult to imagine sitting at home watching a game without the virtual strike zone seamlessly highlighting balls and strikes. A simple, yet so crucial technological addition has fundamentally altered the way fans watch the game. The innovation was invented by Sportvision, the company that captured 10 Emmys and reached over 100 million fans annually with its technologies and which was led by its then President, COO and CFO, Mike Jakob.
Jakob is now the CEO of Swing King, the three-year-old Chicago based company which has created a business model centered around golf’s captivating hole-in-one shot. Jakob’s proven ability to successfully build and grow companies within the sports industry made him an attractive candidate to Swing King’s cofounders, and in 2017 he ultimately joined the team.
With the increase in popularity of golf entertainment companies such as TopGolf and the longstanding tradition of wagering on the golf course, golfers have grown accustomed to the thrill and excitement of taking a high stakes shot. Jakob saw that Swing King’s unique offering would enable golf courses to tap into the demand for these types of experiences while creating and capturing a new revenue stream. Depending on location, players can simply check-in to their tee time or opt-in and pay a small designated fee, to take a swing at greatness on one of the 325+ signature par-3 holes.
Not only golfers’ dreams come true when they hit an ace. Under Jakob’s leadership, Swing King has made giving back to charitable causes a foundational element of its program. To date Swing King has donated over $275,000 to such deserving organizations such as the Make-A-Wish® Foundation, which uses their portion of winner proceeds to help grant life-changing wishes for children with critical illnesses.
Jakob’s has a history of finding new ways to innovate with technology, and ultimately his knowledge will allow Swing King to continue expanding its vision of exhilarating, mutually-beneficial golf experiences. Although the exact future remains to be seen, Jakob is excited about continuing to elevate the experience of the game and build upon the success of the Swing King hole-in-one challenge.